Focus by EyeGuide is the future of concussion management. With state of the art technology for players, parents, coaches and athletic trainers, Focus is rapid and accurate making return-to-play easier.

Fold Studios took the drive it takes to compete in athletics and infused it into this promotional piece . Using cinematic imagery and emotion, our goal was to ensure the viewer understood that concussion safety goes hand-in-hand with their achievement..

Safety and health are not the enemy of achievement, but the fuels that enable it.

"Fold Studios took this project from start to finish and needed very little direction. Their work definitely exceeded our expectations."

-Jonathan Scott, Creative Director (Primitive Social)

Client: EyeGuide / Primitive Social

Use: Promotional, Web, Social Media